Awards weekend in Alberta…

Thursday, April 10, 2014
zgm calgary anvils

Last weekend was a big weekend for advertising in Alberta. With Calgary’s Ad Rodeo Anvil Awards on Friday, and Edmonton’s ACE Awards on Saturday, our dapper ZGM teams set out…

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Athabasca University Launches New Brand Everywhere

Tuesday, September 24, 2013

September 23, 2013 (Alberta) – Open, accessible, and a made-in-Alberta first: Athabasca University has unveiled its new brand strategy, complete with an entirely new look and design for…

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4 Steps To Create A Social Campaign That Doesn’t Suck

Friday, June 7, 2013

Last month, Peter Bishop and myself had the opportunity to present at MRU’s Social Media Shift Conference. We discussed four steps that are essential when developing social media…

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Is Social Media Part Of Your 2012 Marketing Plan? Strategize With These 5 Steps.

Monday, February 20, 2012

Our competitor is on Facebook. We must get on there. Now. In the past year it seems that multiple businesses have scrambled to utilize the latest social media…

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Think outside the bounding box

Friday, September 23, 2011
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“We want to stand out.” “We want something original.” “We want an idea outside the box.” “We want lots of WOW factor.” “We want something that says what…

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Five Social Media Reputation Management Tactics As Classic Movie Fights

Thursday, August 18, 2011

Thanks to social media’s growth in both prevalence and influence, we are essentially living in one giant global high school—news, rumours and opinions travel almost instantly across multiple…

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Taking the tech away from the professionals

Thursday, June 2, 2011

Back in the 90′s I was hoping to go out on my own as a designer so one of the big investments you had to make was in…

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Spec Creative is the Devil

Thursday, April 28, 2011

Imagine yourself at Subway. You ask them “what is the best sandwich you have?”  Instead of telling you, they make it on the spot. Once it’s made, you…

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