(Officially) Announcing The Advent Calendar

Tuesday, December 3, 2013
Advent Calendar

At ZGM, keeping on top of the local advertising community’s latest social events, award deadlines, and learning opportunities are a big part of who we are. So, it’s only…

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4 Reasons to Nurture Your Pet Project

Wednesday, June 26, 2013

We all have them. They sit at home eagerly awaiting our return. They’re the book we wanted to write, the landscape we wanted to paint, the song we…

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3 Quick Tips to Increase Facebook Engagement

Friday, October 26, 2012
social media facebook engagement

Be attractive.  Reached 1,000 followers? Post a celebratory photo! Announcing a new product? Create a fun video! According to Facebook, photos and videos generate 180% to 100% more…

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4 ways to get the mobile experience

Wednesday, November 2, 2011
The Mobile Experience

There are 4 billion phone users globally. One billion of that are smartphones. 160,000 phones are activated every day. Browsing the web on a mobile device is on…

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Spec Ops: The Dark (Or Maybe Not) Art of Spec Creative

Monday, October 17, 2011

Scam ads. Bling bait. Shelf-liners. Glitter grabbers. Unfair? Okay, I just made most of those up, but yes, I’m talking about the most divisive two words in the…

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Mad Men – An endangered species?

Thursday, September 29, 2011

I read an article about marketing in The Globe the other day. The article was about how to build a successful marketing campaign, a D-I-Y marketing manual for…

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Three Marketing Lessons We Can Learn From Banksy

Thursday, May 19, 2011

  “The thing I hate most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed…

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Dead is Dead: New Tech and Its Lazarus Effect

Friday, March 11, 2011

The 30 second spot is dead. Radio is dead. Print is dead. Advertising is dead. We’ve heard it all before. As the advertising and communications world continues to…

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Crowdsourcing: Mercenary Marketing and How It Could Kill Our Industry

Wednesday, August 25, 2010

By pitting creatives against each other, this and other crowdsourcing platforms have become the antithesis to collaboration.

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