Be attractive. Reached 1,000 followers? Post a celebratory photo! Announcing a new product? Create a fun video! According to Facebook, photos and videos generate 180% to 100% more…
There are 4 billion phone users globally. One billion of that are smartphones. 160,000 phones are activated every day. Browsing the web on a mobile device is on…
Scam ads. Bling bait. Shelf-liners. Glitter grabbers. Unfair? Okay, I just made most of those up, but yes, I’m talking about the most divisive two words in the…
I read an article about marketing in The Globe the other day. The article was about how to build a successful marketing campaign, a D-I-Y marketing manual for…
“The thing I hate most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed…
The 30 second spot is dead. Radio is dead. Print is dead. Advertising is dead. We’ve heard it all before. As the advertising and communications world continues to…
By pitting creatives against each other, this and other crowdsourcing platforms have become the antithesis to collaboration.
ZGM Dialogue