(Officially) Announcing The Advent Calendar

Tuesday, December 3, 2013
Advent Calendar

At ZGM, keeping on top of the local advertising community’s latest social events, award deadlines, and learning opportunities are a big part of who we are. So, it’s only…

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4 Reasons to Nurture Your Pet Project

Wednesday, June 26, 2013
mogwai-caro

We all have them. They sit at home eagerly awaiting our return. They’re the book we wanted to write, the landscape we wanted to paint, the song we…

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3 Quick Tips to Increase Facebook Engagement

Friday, October 26, 2012
social media facebook engagement

Be attractive.  Reached 1,000 followers? Post a celebratory photo! Announcing a new product? Create a fun video! According to Facebook, photos and videos generate 180% to 100% more…

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4 ways to get the mobile experience

Wednesday, November 2, 2011
The Mobile Experience

There are 4 billion phone users globally. One billion of that are smartphones. 160,000 phones are activated every day. Browsing the web on a mobile device is on…

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Spec Ops: The Dark (Or Maybe Not) Art of Spec Creative

Monday, October 17, 2011
pinnochio

Scam ads. Bling bait. Shelf-liners. Glitter grabbers. Unfair? Okay, I just made most of those up, but yes, I’m talking about the most divisive two words in the…

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Mad Men – An endangered species?

Thursday, September 29, 2011
mad-men-2

I read an article about marketing in The Globe the other day. The article was about how to build a successful marketing campaign, a D-I-Y marketing manual for…

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Three Marketing Lessons We Can Learn From Banksy

Thursday, May 19, 2011
Banksy-Barcode-Signed

  “The thing I hate most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed…

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Dead is Dead: New Tech and Its Lazarus Effect

Friday, March 11, 2011
grim-reaper

The 30 second spot is dead. Radio is dead. Print is dead. Advertising is dead. We’ve heard it all before. As the advertising and communications world continues to…

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Crowdsourcing: Mercenary Marketing and How It Could Kill Our Industry

Wednesday, August 25, 2010
The_Joker_Widescreen_by_calmingbedlam

By pitting creatives against each other, this and other crowdsourcing platforms have become the antithesis to collaboration.

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