Screen Play: The art of storytelling and why it sells

Screen Play: The art of storytelling and why it sells

Many of the most powerful and memorable tv spots I’ve seen in the last couple years have a definite narrative arc. I’d even go so far as to say, they can be broken down into the classic 3 act structure that can be found everywhere from the pages of a favourite book to the stage and the cinema.

Keeping Up with Technology

When I was growing up, one of the big technology “wars” I remember was VHS vs Beta. For a number of years the two platforms…

Client / Agency Relationships

Here is something funny. If you google ‘agency client relationship’ in Calgary, the first sponsored result is a link to a ‘Marriage Agency’ (and even…

When Non-Sequiturs Ruled the World

When Non-Sequiturs Ruled the World

Every decade has its trends—in fashion, entertainment and, you guessed it, advertising. Puns, small type, big type, headlines and visual solutions have all moved in…

Interface my day

I tend to get caught up in web trends and sometimes it’s hard to think creatively when you are only watching online examples. We are…

In the Spirit of collaboration

Back in the spring we were approached by a startup company looking to crack the ultra premium spirits market with their brand of vodka and…

ZGM Gets All Giddied-Up

ZGM Gets All Giddied-Up

This past Thursday, we grabbed our hats, boots, a couple beers and not enough suntan lotion and headed down to the Stampede rodeo to take…

Yeehaa!! ZGM in the Stampede spirit!

Every July, Calgary plays host to the Greatest Outdoor Show on Earth – the Calgary Stampede. And one of the more unique, fun and neighbourly…