Writing

Awards weekend in Alberta…

Awards weekend in Alberta…

Last weekend was a big weekend for advertising in Alberta. With Calgary’s Ad Rodeo Anvil Awards on Friday, and Edmonton’s ACE Awards on Saturday, our dapper ZGM…

Screen Play: The art of storytelling and why it sells

Screen Play: The art of storytelling and why it sells

Many of the most powerful and memorable tv spots I’ve seen in the last couple years have a definite narrative arc. I’d even go so far as to say, they can be broken down into the classic 3 act structure that can be found everywhere from the pages of a favourite book to the stage and the cinema.

When Non-Sequiturs Ruled the World

When Non-Sequiturs Ruled the World

Every decade has its trends—in fashion, entertainment and, you guessed it, advertising. Puns, small type, big type, headlines and visual solutions have all moved in…