Creativity

Shattered Reality: The blurring division between real and retail

Shattered Reality: The blurring division between real and retail

Our reality is dependent on perspective, and it seems in the last couple years we’ve all changed on our perspective on what reality is, or more specifically, what it can be. This is especially true of marketing agencies. With the rise in popularity of experiential marketing, stunts and flash mobs, there are more avenues than ever before for advertisers to dictate our experience of reality.

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As I and a few of my ZGM colleagues enjoyed some of the finer food court delicacies the other day, we were engaged in a…