Spec Creative is the Devil

Thursday, April 28, 2011
subway

Imagine yourself at Subway. You ask them “what is the best sandwich you have?”  Instead of telling you, they make it on the spot. Once it’s made, you…

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What can we learn from coming in second?

Friday, September 10, 2010

The email comes in: the client you’ve just pitched has sent you the note you’ve been waiting for – did you win the business or not? If you…

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