Anyone who manages a Twitter account is well-aware that you need to put in some serious TLC. You need to find content, create humorous/helpful/brilliant tweets, research hashtags, chat with other users, join conversations, review, etc etc etc. Now, Feedly helps curate a lot of the content I need, for both my account and ZGM’s corporate account, but it doesn’t help me engage.
If you’re anything like me, you’re probably following around 1,000 (or a lot of) users. And a lot of these users are probably courtesy follows. Which means you probably don’t care about 70% of the posts that show up in your news feed. After all, how could you when you get eight tweets a minute on there? And how can you engage with people that you actually do care about when you can’t even find their recent tweets?!
— Enter Twitter Lists —
It’s a heck of a lot easier to scroll through a feed that shows 50 people over 500. At a glance, I get tweets (that I actually want to read) from over two hours ago. Which means I can comment on interesting things within chosen networks, rather than individually check different accounts (which can be a long, painful process).
The trick is to care for your lists. Don’t feel like you need to add EVERYONE to it. Treat it like a VIP list for [insert cool bar here]. Be selective. Care for your lists. Add people. Delete people. Make new lists if you need them. Maintain them. Love them.
Whether you’re creating lists for your own personal account or for a business account, here are 4 simple tips:
1) Use a list manager if you don’t want to spend 17.67 hours on Twitter setting these up. I like Twitlistmanger. It’s not the prettiest, but it does the trick.
2) Keep your lists short and grouped by relevance. I have a few lists, each with 50-70 people. Personal friends are private so I get the latest and greatest tweets from my non-ad friends about their day/kids/dog/dentist appointment. ‘Ad Peeps’ helps me keep up on and respond to my peers and other marketing folks I respect. ‘Ad Agencies’ helps me see what other groups are posting. See where I’m going with this?
3) Identify influencers. Is engaging with influencers part of your strategy? If not, it should be. Add these people to your lists, or make a list just for them. It’ll make it much easier to read and respond to their tweets.
4) Use your lists. Once they are set up, put them to good use! I check mine 3-4 times a day and choose a couple tweets to respond to.
So after a couple weeks, what’s the result? My engagement and Klout scores have gone up, I’ve saved a few hours managing my accounts, but more importantly I’ve joined more conversations and made more connections. After all, isn’t that what social media is all about?