Calgary, Alberta – ZGM Collaborative Marketing is excited to announce the acquisition of Edmonton-based DONOVAN Creative effective September 1, 2013.
The combined entity, which will operate as ZGM Collaborative Marketing, will create a strong Alberta brand and enhance the agency’s ability to service clients across the province.
“We see Alberta as the economic-driver of the Canadian economy for the foreseeable future and with offices in both Calgary and Edmonton, we can service our clients’ needs over the years to come. We also value DONOVAN’s strength in the Transportation industry and plan to leverage their experience and insights with our new Calgary Airport Authority relationship and our work with Calgary Regional Partnership’s Transit initiative. Finally, we will be well positioned with the Energy Sector for clients with operations in either market,” says Dan King, President of ZGM.
The agency will combine over 40 team members across a range of disciplines including Planning and Strategy, Media Services, Advertising, Digital, Mobile and On-line Services, Design, Social Media, Social Marketing and Public Relations. Both offices will offer integrated services to such clients as Government of Alberta, Western Financial Group, Oakland International Airport, Calgary Airport Authority, Hamilton International Airport, Alberta Fire Chiefs Association, MNP, Fountain Tire, Continuing Care Safety Association, Market Mall, Joint Utility Safety Team (Where’s the Line?), Telus World of Science and Jayman MasterBuilt.
“For our Edmonton clients, the ZGM brand introduces a heightened level of operational and process-related systems, along with a proven approach to collaboration that delivers exceptional outcomes,” adds Michael Donovan, who will serve as the Managing Director and Creative Director for ZGM Edmonton.
Another critical factor in this acquisition was the fit in terms of culture and work environment. The companies share similar corporate values and creative philosophies, which will ensure a seamless transition and long-term success for all team members.
If you would like more information, or to schedule an interview, please contact either:
ZGM Collaborative Marketing
President, Chief Creative Officer
780-428-0411 ext 101