What’s powering your online content?
Being able to manage your online content is not a luxury anymore. No longer should you have to email your web developer with a change to a line of copy and hope that he’s not snowboarding on the weekend. A Content Management System (CMS) is standard and they range from the free applications to boutique [...]
Making the Switch to Timeline: What Brands Need to Know
Facebook Timeline for Brand Pages After much anticipation, Facebook announced on February 29 that they are rolling out Timeline for brand pages. While brands can work on the changes behind-the-scenes, by March 30 – all pages must make the switch. There are major changes in 4 key areas that brands should be familiar with to [...]
Is Social Media Part Of Your 2012 Marketing Plan? Strategize With These 5 Steps.
Our competitor is on Facebook. We must get on there. Now. In the past year it seems that multiple businesses have scrambled to utilize the latest social media platforms simply because everyone else is doing it. Sure, with over 800 million users, Facebook is an attractive platform – but should tossing up a Fan Page [...]
Achievements have arrived at ZGM
Are you the best coffee maker in the office? Do you always show up early to work? Are your time-sheets so accurate you can cut yourself on them? If you answered yes to any of these questions then you are one of the many unsung heroes that usually go unrecognized. Not anymore. Here at ZGM, [...]
ZGM Gets Schooled
For Advertising Week 2012, the Calgary Ad Rodeo Association engaged four local schools—ACAD, SAIT, Mount Royal University and University of Calgary—to arrange student tours at Calgary advertising agencies on Tuesday, January 24th. The response was overwhelming, with over 160 students in attendance across seven different agencies, school was in.
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ZGM Spreads Holiday Cheer
On December 23rd, 2011 it was the beginning of new beginnings for Rose and her family thanks to everyone at ZGM! Our team had collected an overwhelming amount of a variety of items including: new & used clothes, kitchen equipment, books, food and toys which turned out to fill 3 cars (one giant SUV) with [...]
Education vs. Experience
I’ve always wanted to open up a post by presenting a stat so here goes: The average debt that a student will graduate with next year in Canada (assuming of course that he/she has depended on loans) will be $29,000. Now if that figure wasn’t large enough for you, consider the fact that it does [...]
The Making of an Agency Christmas Card: SurpriseBrows
Every October, agencies around the world brief in a timeless Christmas tradition — the agency Christmas card. And every December 15th, agencies around the world start working on it…except this year. This year, we started early and did it right…or as right as we know how. So, what goes into a ZGM Christmas card? Answer: [...]
